Counselors are in the service industry. And just like when choosing a restaurant, people want to research where they’re going before they get there. If clients know they have to pay for something, especially out of their own pocket, they expect good service. This extends beyond being helped. They expect to feel comfortable with you from the first time they do an online search about you to their last payment.
According to a 2018 survey from Doctor.com, 80% of clients look online before making a healthcare decision and 60% of people won’t book an appointment if they aren’t impressed by the website or reviews. Reviews are especially important as 90% of people who read them “frequently change their mind if the provider has poor or weak reviews.”
You don’t need to spend thousands of dollars to build a great digital presence. A simple website that outlines who you are, what services you provide, and how to contact you is a wonderful start. Collecting feedback from satisfied clients that you can feature on your website are a great way to promote vetted testimonials and convince potential clients to give you a try.